Erin Medina was born in raised in Calgary, Alberta, Canada where she grew up passionate about soccer and played at high level, including the Canadian National team for many years. She received a full scholarship to play soccer at Southern Methodist University in Dallas, Texas, where she graduated with a degree in Marketing and minor in advertising from the SMU Cox School of Business. Upon graduation, Erin began her career as a Media Planner & Buyer at the Richards Group where she worked with the some of the agencies largest clients including Home Depot, Bridgestone Tire, and Fruit of the Loom. After a few years she received an offer to contribute on the coaching staff of the SMU Women’s Soccer team and jumped at the chance to give back to her alma mater, and pursue her passion in soccer. It was through her time with SMU women’s soccer that an opportunity presented itself to combine her marketing expertise with her passion, and she began her journey as a marketing director for Sting Soccer Organization as it came under new ownership in 2007.
Erin and a few key individuals that came on board in 2007 for the Sting Soccer Organization were instrumental in helping the organization grow from 12 teams out the Richardson area in 2007, to over 300 teams across eight different markets in 2022. Now the Chief Operating Officer of soccer operations, Erin focuses her efforts on the behind the scenes operations of one the longest running, most successful, and nationally recognized youth soccer organizations in the country.
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OUR LEGACY AND HISTORY
THE HISTORY AND PHILOSOPHY OF OUR CLUB